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Introducing Kollab

Kollab is live: a double opt-in influencer marketing platform. Brands only see creators who said yes first, and every campaign runs from match to payout in one place.

A brand and a creator both say yes and form a match, while a management proposes creators from its roster.

Double opt-in matching

Creators and managements react to a brand first. A brand sees who a creator is only after that yes, and a match forms when the brand says yes too.

AI outreach with a sneak peek

Brands describe the creators they need. Kollab's AI matches self-managed creators and ranks managements against that brief, with an anonymous sneak peek of who fits.

Rosters for managements

Managements claim the creators they represent and propose them to brands. A proposal counts as the creator's yes.

Sales tracking and payouts

Kollab attributes Shopify sales to each campaign and charges brands 15% only on those. Creators can let Kollab write their invoices, with the right VAT, and get paid out.

Improvements

  • Every campaign has one shared page with terms, comments and files for all sides.

  • Brands get one collective invoice a month for all creators that Kollab invoices.

  • Managements add creators by Instagram handle, and their stats fill in automatically.

  • Creators can tell a brand why they fit, and brands can say why they pass.

  • Sign in with a magic link, Google or a passkey, and invite your whole team.

  • Notifications by email and in the app, with a setting for each type.

  • A help center for brands, creators and managements, and a German website.

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