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Changelog

ManagementsBrandsCreators

Media kits, deal types and reminders

Managements can share a live media kit of their roster and say which deal types they accept, and Kollab now follows up when a proposal or request waits for an answer.

Three app cards: a shared roster media kit, a management's accepted deal types, and a reminder about open proposals.

Media kits for managements

Use Share roster to pick creators and publish them as a page with live audience data. The link shows a rich preview wherever you post it.

Accepted deal types

Managements say whether they take fixed fee, hybrid or affiliate deals. Brands see it next to the name during outreach and while they write their intro.

Reminders that follow up for you

Kollab follows up on day 3 and day 7 when a proposal or contact request is still open, and reminds brands to start or continue their outreach.

Improvements

  • Every campaign shows its history: what changed, who changed it and when.

  • Campaign edits arrive as one grouped update instead of many.

  • Creators and their managements get notified when a campaign is ready for review.

  • The pricing page now shows that imported deals are free of platform fees.

Outreach and deal typesNotification settings
BrandsCreatorsManagements

Import your existing creator deals

Brands can now bring collaborations they already run outside Kollab onto the platform, with tracking, compensation and invoicing in one place and no platform fee.

A brand pastes a creator's Instagram handle, adds the agreed codes and terms, and the imported campaign goes live with sales tracking.

From handle to campaign

Paste the creator's Instagram handle, name the deal and set the monthly fee and share of sales. Kollab creates the campaign right away, with no match needed.

No platform fee

Imported deals stay free for as long as they run, including follow-up campaigns with the same creator.

Managements and creators included

If the deal runs through a management that lists the creator, that management gets access. If the creator is not on Kollab yet, you get a short invite to send, in German or English.

Improvements

  • Creators can verify their Instagram account in one step when they sign up.

  • Creator profile pictures from Instagram no longer expire.

  • Each discount code can belong to only one campaign of a brand.

  • Sneak peek counts now update when you change a brief and run outreach again.

Import an existing dealPricing
BrandsCreatorsManagements

Fairer creator stats on every network

Creator profiles now use median-based engagement on Instagram, TikTok and YouTube, so a single viral post no longer skews a creator's numbers.

Median engagement rates of one sample creator on Instagram, TikTok and YouTube, side by side.

Medians on TikTok and YouTube

TikTok and YouTube now use median-based engagement, the method Instagram already used, so one viral video no longer skews the rate.

Improvements

  • Management profiles list creators from the largest audience to the smallest.

  • Adding a social network is faster: the field is focused, and Cmd+Enter saves.

  • Brands with higher volumes can ask for custom pricing.

Understanding creator stats
BrandsCreatorsManagements

Introducing Kollab

Kollab is live: a double opt-in influencer marketing platform. Brands only see creators who said yes first, and every campaign runs from match to payout in one place.

A brand and a creator both say yes and form a match, while a management proposes creators from its roster.

Double opt-in matching

Creators and managements react to a brand first. A brand sees who a creator is only after that yes, and a match forms when the brand says yes too.

AI outreach with a sneak peek

Brands describe the creators they need. Kollab's AI matches self-managed creators and ranks managements against that brief, with an anonymous sneak peek of who fits.

Rosters for managements

Managements claim the creators they represent and propose them to brands. A proposal counts as the creator's yes.

Sales tracking and payouts

Kollab attributes Shopify sales to each campaign and charges brands 15% only on those. Creators can let Kollab write their invoices, with the right VAT, and get paid out.

Improvements

  • Every campaign has one shared page with terms, comments and files for all sides.

  • Brands get one collective invoice a month for all creators that Kollab invoices.

  • Managements add creators by Instagram handle, and their stats fill in automatically.

  • Creators can tell a brand why they fit, and brands can say why they pass.

  • Sign in with a magic link, Google or a passkey, and invite your whole team.

  • Notifications by email and in the app, with a setting for each type.

  • A help center for brands, creators and managements, and a German website.

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